The course of digitalization is not stopping the ox or the donkey... or so you would think! However, many players are still lagging behind. As managers, we have to create the conditions for our service department to develop into a digital player. I talked to our expert Dr. Philipp Osterrieder about what we need to look out for and what problems and solutions arise in the development and marketing of digital services.
You can also find our new episode at Apple Podcasts and Spotify.
